The Cupcake Craze

What's the deal with cupcakes these days? It seems that everywhere you turn, there's a new cupcake bake shoppe opening or a cupcake based television show covering your LCD screen. Big ones, mini ones, personalized, and glamorized. Just think of what Dr. Seuss could have done with cupcakes if he were still alive!

But aside from cupcakes being everywhere, how on earth did they ever become so famous?
 
When you think about it, who can resist a cupcake? I for one don't even like cake. Birthday after birthday as a child, I never once wanted a moist and fluffy cake...and certainly not a cupcake at that. I was a pie gal and the only cakes I would go near were the infamous ice cream cakes and cherry cheesecake (my personal all-time favorite). These days, birthdays are built around what kind of cupcake tower or trees will be displayed. There are cupcake towers, trees, and cakes. But I have to admit, they are pretty. Who knew cupcake making would become such an art form!?

Well, now that I'm here in Austin, there is a food truck that sells the most famous cupcakes around. I've lived here three months and I've finally become curious enough to visit this local landmark! To celebrate my first full week of work, Andrew drove me down to "Hey Cupcake" where he bought me the sweet berry special. It was strawberry cake and strawberry icing. Umm...I might be hooked.

Why didn't I jump on the cupcake train and start a business?